Men's Basketball Thriller a Ratings Dunk For CBS
Duke/Butler showdown ties for highest final rating in 11 years
By David Tanklefsky -- Broadcasting & Cable, 4/6/2010 10:36:40 AM
The rating tied with the UNC/Illinois final in 2005, which registered a 16.0/23. The tally is the highest-rated in metered markets since the 1999 Connecticut/Duke final drew a 16.9/25.
The men's championship, which heavily-favored Duke held on to win 61-59, drew its highest ratings from 11:30-11:45 with a 20.3/35.
Overall, the NCAA Tournament was up 5% on CBS in overnight household rating, with a 6.6/14 average. Last year the tourney tallied a 6.3/13 in metered markets. The overall average ties with 2007 for the highest rating across the tournament since 2005 (7.3/14).
Hoops Junkie - 4/6/2010 10:59:11 AM EDT
No related content found.
Most Popular Pages
No Top Articles