Sternberg Named CEO of Universal Sports

Former Fox Cable Networks exec. joins NBC Sports/InterMedia joint venture

By Marisa Guthrie -- Broadcasting & Cable, 4/5/2010 12:36:59 PM

David Sternberg has been named CEO of Universal Sports. Perkins Miller, formerly senior VP of digital media for NBC Sports and Olympics, has been named COO of NBC Sports/InterMedia Partner multichannel.

InterMedia Partners Managing Partner Peter Kern and Universal Sports Chairman Claude Ruibal made the announcement Monday, April 5.

Sternberg was formerly the executive VP and COO of emerging networks at Fox Cable Networks where he was general manager of FUEL TV, Fox Soccer Channel and Fox Sports en Español.

Universal Sports -- formerly World Championship Sports Network -- is a joint venture between NBC Sports and InterMedia Partners. Since its inception in 2008, the network has grown from 1.5 million to 57 millions subs. The network is based in Westlake, Calif. with sales and digital operations on the East Coast. Sternberg will be based out of the Westlake offices, while Miller will be based in New York. He'll continue to lead NBC's Olympic digital effort for the 2012 London Games.

Carlos Silva will remain with the company as president of Universal Sports Properties, leading emerging fitness and training business. David Michaels will continue to serve as executive producer of Universal Sports.