MLB Rebrands XM Radio Channel to MLB Network Radio
Extending television brand, programs to satellite radio service
By Alex Weprin -- Broadcasting & Cable, 3/26/2010 12:57:42 PM
In addition to the new name, the channel will simulcast a number of MLB Network programs, including its nightly studio program MLB Tonight. The daytime lineup of talk programming will remain unchanged.
The move expands the MLB Network brand beyond the television network, and gives listeners to the channel an opportunity to sample MLB Network programming in the car or on the go.
"When fans are in their cars and can't watch MLB Network on TV, they can tune into our programming on satellite radio," said Tony Petitti, president and CEO of MLB Network, in a statement. "It's important for us to continue to raise awareness about MLB Network's programming and deep roster of on-air talent as we enter our second regular season on the air."
MLB Network Radio will remain on XM channel 175, and Sirius channel 210.
Jerry - 4/14/2010 6:58:20 PM EDT
The grand plan of cost cutting strikes again on the Baseball channel. I have listened from the beginning, and now it seems to the end.
I heard the simulcast from the MLB channel and it sounds like a bad phone line on the radio. A shame, they used to have some great programming, consist shows while keeping the same talent. Now it is a few big names while rotating partners almost every day.
Ken Bates - 4/7/2010 1:28:34 PM EDT
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