Studios, Operators Team To Promote Movies On Demand

$30 million campaign to feature TV spots, print and online ads

By Thomas Umstead--Multichannel News -- Broadcasting & Cable, 3/17/2010 11:16:37 AM

Several cable operators and movie studios are teaming together to launch a $30 million marketing and promotion campaign touting the virtues of movies on demand.

The three month, multi-media campaign titled "The Video Store Just Moved In" will shine a spotlight on the burgeoning movie on demand category, according to operator and studio executives. The campaign, which began last night (Tuesday) with a spot on Fox's American Idol, will focus on the fun and ease of ordering and watching top theatrical movies at home as compared to trudging out to rent movies from the local home video store, according to campaign officials.
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