Hallmark Channel Acquires Rights to Content from MSLO Library

New daytime block to be instated

By Leneli Liggayu -- Broadcasting & Cable, 3/16/2010 2:19:58 PM

Hallmark Channel has acquired the exclusive license for TV rights to lifestyle and programming from Martha Stewart Living Omnimedia (MSLO), the channel announced March 16.  The network is set to introduce a new weekday daytime block of home and lifestyle programming beginning March 29.

The new daytime block, beginning 11 a.m. and ending 6 p.m., will include From Martha's Kitchen, From Martha's Home and From Martha's Garden and other titles with a shorter block of similar programming on the weekends.

Hallmark will continue to provide their original movies, other acquired series, and their "Hallmark Hall of Fame" presentations.

"This new arrangement provides an ideal home for our evergreen and ever popular library of Martha Stewart-branded how-to television programming," said MSLO Executive Chairman Charles A. Koppleman, in a statement.  "The agreement underscores the value of MSLO's library that has been developed over these years."

In January, Stewart announced that Martha Stewart Show would leave broadcast syndication for cable as part of an exclusive agreement between MLSO and Hallmark that would also include new series and specials.