Watch Fox? What's It Worth to You?
ADverse Business Editor Claire Atkinson goes inside the world of TV advertising.
By Claire Atkinson -- Broadcasting & Cable, 2/22/2010 11:53:00 AM
Among the questions: “Do you watch broadcast TV?” If customers responded yes, they were asked how much they would pay for Fox or ABC, in particular, with multiplechoice answers: a) nothing; b) 50 cents; or c) $1. Customers were also asked if they’d be upset to lose either channel entirely.
It’s no coincidence, of course, that the owners of those networks are looking to pay-TV distributors for new revenue for their top-rated programming. News Corp. already succeeded in getting Time Warner Cable to agree to pay between 60 cents and $1 per sub to carry Fox.
The survey results could give Cablevision some firepower as it girds for battle with a range of content providers seeking additional fees for their programming. But will it mean that Fox and ABC will cost customers another dollar on their monthly bills?
“As a matter of course, we survey our customers all the time to get their thoughts on our cable TV and other products,” said a Cablevision spokesman. “We ask about cable channels, broadcast networks, VOD and HDTV and other areas of interest that help us succeed in our highly competitive market.”
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