Dauman: Viacom Could Return To Hulu

Speaking at Credit-Suisse conference, Viacom CEO wonders, "What's in it for us?"

By Mike Reynolds - Multichannel News -- Broadcasting & Cable, 3/9/2010 4:38:21 PM

Just hours before it is scheduled to remove content from two popular Comedy Central shows from online TV site Hulu, Viacom CEO Philippe Dauman told an audience at an investor conference that it could return to the site, but only if there was a way to monetize the content.


Viacom is scheduled to pull two popular Comedy Central programs -- The Daily Show with Jon Stewart and The Colbert Report  -- from Hulu.com at 11:59 p.m. (PST) on March 9. At the Credit Suisse Global Media and Communications conference in Palm Beach , Fla. , Tuesday, Dauman said that the shows could eventually return to the online service.



Dauman said that Viacom always considered its Hulu relationship, which began 21-months ago, a test.
"In the current economic model, there is not that much in it for us to continue at this time," Dauman said at the conference. "If they can get to the point where the monetization model is better, then we may go back."

 

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