CBS Orders Second Season of ‘Undercover Boss'
Series averaging 18.7 million viewers after monster post-Super Bowl premiere
By Marisa Guthrie -- Broadcasting & Cable, 3/9/2010 2:00:00 PM
The series follows high-level executives as they go undercover with their rank-and-file and learn something from walking in the other person's shoes.
Boss got a monster premiere behind CBS' coverage of the Super Bowl, which now stands as the most-watched telecast in television history.
Boss bowed to 38.7 million viewers and is now averaging a very healthy 18.7 million viewers with an 8.0 rating/17 share in the 25-54 demographic and a 7.1/17 in the 18-49 demo.
"We are thrilled with the overwhelming response to the series and how audiences seem to connect to it on several levels," Jennifer Bresnan, senior VP of alternative programming, said in a statement. "The wish fulfillment of seeing the top boss perform jobs of the rank and file is universal, and the employees' stories discovered at each company are often relatable and inspirational."
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