NBC's Two-Day Vancouver Olympics Viewership Tops Torino By One-Third
Averages 15.9 rating, 30 million viewers in primetime, drawing 97 million watchers to date
By Mike Reynolds, Multichannel News -- Broadcasting & Cable, 2/14/2010 10:06:30 PM
NBC's coverage of the Winter Olympics is off to a good start, outpacing its viewership performance over the first two days from the 2006 Games by one-third.
The network averaged a 14.0 rating/25 share and 26.2 million viewers for its Feb. 13 presentation, 13% above the 23.2 million who watched the second night of the Torino Olympics in 2006, according to Nielsen data. The Feb. 13 telecast outpointed the second night of the 2006 Games, which scored a 13.5 rating/23 share, by 4%
Combined with the opening ceremony, NBC averaged 30 million viewers for the first two days of the Vancouver Games, the most for a non-U.S. Winter Olympics since the tabloid-fueled 1994 Lillehammer Games (39.9 million). The 30 million is 33% higher than the two-day average viewership from Torino (22.6 million).
The 15.9/28 average household rating to date is up 21% from Torino (13.1/22) and the best for a non-U.S. Winter Games since Lillehammer (25.2/38). NBC has guaranteed advertisers a 14.0 average in primetime.
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