Brightcove Mobile Experience For Adobe Flash Player Unveiled

Delivers optimized viewing experience for smartphones

By David Tanklefsky -- Broadcasting & Cable, 2/15/2010 12:06:00 AM

Online video platform Brightcove unveiled the Brightcove Mobile Experience for Adobe Flash Player 10.1 Monday (Feb. 15) at the Mobile World Congress in Barcelona.  The solution delivers an optimized video viewing experience across smartphone platforms running Flash Player, including Google Android, Symbian S60, Palm webOS, Windows Mobile and Research in Motion BlackBerry.

Already companies like AOL, Atlantic Records, The New York Times, Sun Media and the Weinstein Company are taking advantage of the Brightcove Mobile Experience, according to the company.

The Brightcove Mobile Experience solution leverages Brightcove's cloud transcoding capabilities to deliver mobile-ready H.264 encoded video from any standard format source file. 

"Flash Player 10.1 enables developers and content publishers to deliver rich Web content and applications to mobile users regardless of the device or platform they choose to use," said David Wadhwani, general manager and VP of platform business at Adobe. "As one of the leading cloud-based online video platforms, Brightcove is perfectly set up to help content providers easily distribute their videos across Flash enabled mobile devices worldwide."

The announcement delivers on Brightcove and Adobe's ongoing strategic alliance, announced in April 2009.