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Catholic TV uses iPhone and video widget to shepherd new users
By David Tanklefsky -- Broadcasting & Cable, 2/8/2010 12:00:00 AM
Also, this past November the channel launched a video widget, CatholicTVjr, which consumers can add to their own sites. The widget allows viewers to select which programs they want to feature (selections include Pope Benedict XVI Holy Land Visit, The Rosary and Women in God's Spirit) and then e-mail CatholicTV's Web engineering team, which e-mails back an embed code for users to display the video player.
Says Father Robert Reed, Catholic TV's executive director, about the network's site: "These valuable additions have allowed us to promote Catholic TV through additional areas, firmly expanding brand awareness and increasing traffic back to our Website."
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