Sinclair Multicasting Music Channel
Locally focused TheCoolTV to air on digital channels
By Michael Malone -- Broadcasting & Cable, 2/4/2010 4:06:20 PM
TheCoolTV is a new 24/7 music network with a local angle to its content. "Through their partnerships with local artists, music venues, promoters and major festival events, TheCoolTV has been able to cultivate a unique aspect of localism," the network and Sinclair said in a statement, "thereby appealing to the viewers in each market."
Sinclair aims to roll out the channel in the next 60-90 days.
CoolTV will air a mix of videos and live concerts. "We are excited to offer TheCoolTV on our multi-cast spectrum, but more importantly, feel this could be a perfect fit for the mobile television model," says Sinclair Executive V.P./CFO David Amy. "We believe their ability to customize their content based on each market's musical tastes will make it all the more appealing to our viewers."
TheCoolTV CEO Joe Comparato says the network can reach viewers on multiple platforms. "We understand that today's music fans want their music where and when they want it, and that's what we deliver with strategic broadcast partnerships and unprecedented technical advancements," he said.
Upon viewing The Cool TV for the first time I am genuinly impressed with it. I have greatly missed watching videos on cable tv since we can no longer afford the continual rising charges monthly.The Cool TV really fills the void and I really love the channel . I have been a fan of the 80's Hair bands and have caught a lot of their old videos
I have missed. Keep on the fantastic work. I am 61 Years old and have seen all the changes in the field of rock music since I was 15 . I would like to se a lot more 80's
Hair bands videos but as I said I absolutely live the channel.
James R. Haney - 10/9/2010 12:59:03 AM EDT
Because they broadcast over the air, the Cool is required to telecast 3 hours of children's E/I programming and they showed excellent judgement in selecting Teen Kids News to provide one of those hours each week!
Al Primo - 2/5/2010 5:54:19 PM EST
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