Universal Sports to Offer Free Preview of Winter Olympic Coverage
NBCU cable network to provide countdown show to any cable operator
By John Eggerton -- Broadcasting & Cable, 2/3/2010 3:47:35 PM
NBCU's sports cable network has just announced a free preview of its Vancouver winter Olympics coverage.Universal Sports' Olympics-themed programming will be available free to any cable operator that wants to carry it, the channel said Wednesday (Feb. 3), including the opportunity to sell local avails on the network.
The announcement comes against a backdrop of concerns by Comcast/NBCU merger critics about access to programming by competing cable operators, including to NBC's Olympics programming,
The coverage will consist of a countdown show. Though no actual competition coverage is on tap, it will include highlights and updates, as well as five hours of live news and information from the games, including interviews and analysis.
Talkback
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Free channels don't mean anything unless cable systems, especially those with hybrid analogue/digital operations, have space available to carry them. The systems that already carry Universal Sports have generally set aside digital channels, requiring set-top boxes, for it.
Jeff Tramiel - 2/4/2010 4:46:54 PM EST
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