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Telemundo Rolls Out Enhances Local Newscasts in Key Markets

Dallas, Houston, San Jose and Phoenix launch new shows

By David Tanklefsky -- Broadcasting & Cable, 2/2/2010 5:21:25 PM

Telemundo began broadcasting enhanced local newscasts in four markets Monday (Feb. 1) as part of a comprehensive news division strategy after the network committed to an increased investment in local news in December. 

KXTX Dallas launched an early 5 p.m. newscast, Noticiero Telemundo Dallas, which allows the community to be part of the show.  It is anchored by three-time Emmy winner Nancy Leal.  Another 10 p.m. newscast will explore one particular topic of the day in depth in addition to more traditional news fare.  Four-time Emmy winner Norma Garcia will anchor.

Telemundo’s Houston station, KTMD, also launched Noticiero Telemundo, which will also focus on community participation.  KSTS San Jose launched Noticiero Telemundo 48 San Jose Monday with a 6 p.m. and 11 p.m. newscast.  A 5 p.m. and 10 p.m. installment of Noticiero will begin airing on KTAZ Phoenix Feb. 14.

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• What committment? The stations are run with one-man band reporter/photographers who are expected to turn out a product that will be difficult in such large metro areas.
  All the production people, photographers were let go, others resigned.
  In the past when they had real local news, Dallas in particular faired very well against Univision, so did Houston but NBC in its wisdom still thought the centralized production center was a better idea and cancelled the local news, now its a better idea to bring them back. In the process hundreds of people let go, quality of product suffered, and millions of dollars wasted.
  That's NBC for you can't make up their minds to do anything.

  
  Former TLMD Newsie - 2/3/2010 1:58:59 PM EST
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