BET Planning Haiti Benefit Concert/Telethon

'SOS Saving Ourselves-Help for Haiti' to air on BET, Centric, MTV and VH1 Feb. 5

By Alex Weprin -- Broadcasting & Cable, 1/28/2010 6:28:57 PM

Viacom's BET Networks is planning a benefit concert and telethon to support relief efforts in Haiti. The event, SOS Saving OurSelves - Help for Haiti, will be filmed live in Miami and will air on BET, Centric, MTV and VH1 Feb. 5 at 8 p.m.

This will be the second telethon produced by Viacom supporting Haiti relief. On Jan. 22 Viacom's MTV Network's division produced Hope For Haiti Now, which was organized by actor George Clooney.

Queen Latifah, Sean "Diddy" Combs and Pharrell are on board to host the BET special, and will be joined by other acts and celebrities.

"Words fail to describe the sadness we feel for our brothers and sisters in Haiti," said Debra Lee, chairman and CEO of BET Networks. "There is so much work to do, so we must keep the focus on Haiti and we must continue to give. This telethon will give everyone another opportunity to make a difference through the efforts of these amazing organizations that are working hard to rebuild Haiti."

Yéle Haiti, CARE, Project Medishare and Children's Safe Drinking Water will receive donations made during the telethon, which is also being supported by Procter & Gamble and Pepsi.