Auerbach Upped at TVB

Bureau vet adds CMO title to business card

By Michael Malone -- Broadcasting & Cable, 1/26/2010 12:58:11 PM

Television Bureau of Advertising (TVB) Executive VP Abby Auerbach has added chief marketing officer to her title.

She joined the trade association in June 2000 as senior VP of marketing and was promoted to executive VP in September 2000. She has helped shape TVB's initiative to revitalize spot planning around geographic targeting. Auerbach also led TVB's effort to speed electronic connections between agencies, sales rep firms and stations, which resulted in the launch of TVB ePort in December 2007.

"I'm convinced we need a smart, creative and organized CMO to oversee the evolution of TVB into a more externally focused, ‘selling' organization," said TVB President Steve Lanzano.  "It is very clear to me that Abby is the perfect fit for that job. She is hard-working, well-respected both internally and externally, and is an excellent team leader and manager."