Interpublic Names Nick Brien New Chief of McCann
Mediabrands to be run by board including Initiative Chief Richard Beaven
By Claire Atkinson -- Broadcasting & Cable, 1/21/2010 1:16:49 PM
Nick Brien has been named CEO of Interpublic Group's McCann Worldgroup, one of the most powerful jobs on Madison Avenue. He begins his new role, overseeing a company with around $30 billion in global billings, according to the company's Website, on April 1. McCann Worldgroup comprises Universal McCann, one of the world's major media buying agencies and storied creative agency McCann-Erickson among many other businesses.
Brien, 48, is currently CEO of Mediabrands, a construct created by Interpublic to overhaul its media buying agencies. Brien is widely seen as having successfully repositioned Interpublic's media offering. The agencies had previously struggled to mesh their assets. Brien has brought in several top name executives to goose the company's technology and digital credentials. He also worked at Starcom MediaVest Group, Chicago, running its direct marketing networking Arc, and was also president of corporate business development.
His current role will be taken over by a board comprising Richard Beaven, CEO of Interpublic agency, Initiative; Tara Comonte, the COO and CFO of the entity; Matt Freeman, who was recently named CEO of Mediabrands Ventures and Matt Seiler who is CEO of Universal McCann.
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