TCA 2010: Bravo Builds Slate By 20%
Network continues push with new series, returning franchises
By Mike Reynolds, Multichannel News -- Broadcasting & Cable, 1/11/2010 11:51:55 AMTCA 2010: Complete Coverage of the Winter Press Tour
Looking to continue its Nielsen momentum with adults and women 18 to 49, Bravo will expand its lineup by another 20% in 2010.
Bravo executive vice president and general manager Frances Berwick, who said the network has registered 17% consecutives quarters of year-over-year growth among adults 18 to 49, announced the pick-up of a pair of docuseries, while outlining the starting dates for a slew of returning series at the TCA winter press tour.
"Bravo continues to grow our highly engaged audience, powered by the network's signature characters, talented experts and their aspirational lifestyles," said Berwick. "Developing shows around these addictive personalities is the secret sauce in allowing us to nearly double our original hours over the past three years, and to feed that passion across all consumer touchpoints."
Bravo has ordered Bethenny's Getting Married, giving viewers a deeper look at the breakout star from The Real Housewives of New York City. Viewers will follow the outspoken New York City socialite as she juggles her love life, plans a wedding and prepares for baby, while managing her busy schedule and career as a natural foods chef. In between, she's writing a pair of books on healthy living.
Meanwhile, Bravo is also bringing back elite gym trainer Jackie Warner to Work Out again. In ThisIntervention With Jackie Warner, Bravo will show Warner kicking butt and inspiring her overweight clients to make drastic lifestyle changes.
Bravo also confirmed new season orders for a third season of celebrity stylings with The Rachel Zoe Project; a sixth season of two-time Emmy-winner Kathy Griffin: My Life On The D-List; a fourth season of real-estate docuseries Flipping Out; and a third season of The Real Housewives of Atlanta, the network's highest-rated Real Housewives franchise.
Also on tap are new seasons of: The Millionaire Matchmaker on Jan. 19 at 10 p.m.; Shear Genius on Feb. 3 at 11 p.m.; and The Real Housewives of New York City on March 4 at 10 p.m.; and Top Chef Masters on April 7 at 11 p.m.
New shows include a look at the world of high-powered public relations with Kell On Earth on Feb. 1 at 10 p.m.; a docuseries about the husband-and-wife design team of Robert and Cortney Novogratz, 9 By Design on April 5 at 10 p.m.; Double Exposure, which follows photographers Markus Klinko and Indrani, starting in April; Top Chef: Just Desserts, another spin-off for the popular franchise; and Work of Art: Next Great Artists, a competition series for contemporary artists, in June.
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