Cable News Ratings: Fox News Has Highest Rated Year In Network History
MSNBC finishes second in primetime demo for first time
By Marisa Guthrie -- Broadcasting & Cable, 12/16/2009 6:40:42 PM
FNC topped the competition in all dayparts: morning (1 million total viewers, 340,000 viewers in news' target demographic of 25-54-year-olds); total day (1.2 million viewers, 323,000 in the demo); primetime (2.2 million viewers, 551,000 in the demo). Those numbers mark year-to-year demo gains of 14% in the morning, 16% in total day and 10% in primetime (Mon-Sun), according to Nielsen.
FNC saw double-digit gains for all of its programs. Year-to-year, Glenn Beck is up 96% among total viewers (2.3 million) and 148% in the demo (612,000). Special Report with Bret Baier posted gains of 25% among total viewers (2 million) and 33% in the demo (454,000). The O'Reilly Factor is up 13% among total viewers (3.3 million) and 27% (801,000) in the demo, marking its tenth consecutive year as the No. 1 cable news program.
The only other cable news network to gain market share year-to-year is HLN, which is still comparatively small, but has gained on sister network CNN in 2009. Issues with Jane Velez-Mitchell was up 32% among total viewers (483,000) and 29% in the demo (188,000). Nancy Grace and Showbiz Tonight both had their best years on record. Nancy Grace posted gains of 13% among total viewers (957,000) and 9% in the demo (348,000) while Showbiz Tonight is up 13% among total viewers (431,000) and 18% in the demo (208,000).
MSNBC can also mark a milestone, as it will finish 2009 ahead of CNN in the primetime demo (8-11 p.m. Mon-Sun) for the first time, giving MSNBC a second-place finish in that category with an average of 284,000 viewers compared to CNN's 269,000. Meanwhile, for fourth quarter 2009, CNN is on pace to finish fourth in the primetime demo behind FNC, MSNBC and HLN (Mon-Fri).
For the year, CNN still tops MSNBC among total viewers (917,000 versus 822,000) in primetime. Both networks saw declines compared to network highs in 2008. MSNBC is down 24% in the primetime demo while CNN is down 42%.
CNN is still the second most-watched cable news network in total day averaging 614,000 total viewers and 186,000 in the demo; those numbers mark year-to-year declines of 12% and 24% respectively.
CNN has bucked the primetime opinion trend that has worked so well at FNC, MSNBC and more recently HLN.
At 8 p.m., MSNBC's Countdown with Keith Olbermann bested CNN's Campbell Brown by 42% among total viewers (1.2 million versus 824,000) and 57 % in the demo (365,000 versus 231,000). HLN's Nancy Grace will finish the year third in the timeslot among total viewers (957,000) and the demo (348,000).
At 9 p.m. CNN's Larry King Live took a hit of 12% among total viewers and 22% in the demo, but managed to best MSNBC's Rachel Maddow Show among total viewers (1.1 million versus 1 million) and the demo, though it was quite close (305,000 versus 302,000).
At 10 p.m., CNN's Anderson Cooper 360 is down 26% among total viewers (991,000) and 35% in the demo (315,000). FNC's On the Record with Greta van Susteren finished the year on top in the time slot averaging 1.9 million total viewers with 520,000 in the demo, for year-to-year gains of 14% and 16%, respectively.
Barton...Stupid comments? There could have not been a more rediculous or insane comment in the history of television than the one Todd Akin made on FOX Noise. Women are voters too and we will not stand for this kind of ignorance. You men need to stay out of our business and mind your own. This stupid man is a conservative republican who obviously as dumb as you are, "The female body has ways of shutting that whole thing down"??? Give us college educated and intelligent women folk a break. The defination of you and the likes of your intellect:
Ne·an·der·thal [nee-an-der-thawl, -tawl, -tahl; ney-ahn-der-tahl] of or pertaining to Neanderthal man. Informal . primitive, unenlightened, or reactionary; culturally or intellectually backward; an unenlightened or ignorant person; barbarian. a reactionary; a person with very old-fashioned ideas, uncivilized, informal, ultraconservative; reactionary.
Veronica Biancalana - 8/24/2012 12:56:14 AM EDT
For years Americans had to listen to the 3 major networks, all with a liberal bias. It's great to have options now. The liberal media has been exposed and they sure don't like it. Too bad. The Fox has been loosed in the henhouse and the liberals are loosing feathers. And the big bird? It's already been plucked.
D. Van Vechten - 4/17/2010 12:57:13 PM EDT
Major paradigm shift in the news media. In recent years the proliferation of all media including the internet has allowed for other media sources such as Fox Network to gain viewers who like what they see. Before, you were basically stuck with what you got, and I grew up with TV in the fifties. There has been a clearcut leftward shift in the past five years of the mainstream media, but thanks to Fox there is a attractive alternative. The world of network news will NEVER go back to the old days, thank you.
James B Stiehl - 1/22/2010 11:54:57 AM EST
Fox continues to attract those with more education and intelligence- that is so obvious
I have seen on other boards that people are trying to smear O'Reilly because he claims 5 million viewers a night, and his 8:00 time slot only shows 3 million +- those nitwits forget that he has a late night broadcast which brings it over 5 Mil.
Surely the same people don't watch twice
Vince Perry - 1/14/2010 2:49:31 PM EST
If you ever needed to see the pure difference between the liberal mind and the conservative mind, just look at forum posts. One is always positive and supportive of substance and facts even in their criticism. The other is divisive, angry and makes broad sweeping statements without any example (calling a news station liars, yet can't site any particulars).
So the question to america is this... which attitude do you think is conducive to an intellectually productive direction?
Derek Bartron - 1/13/2010 2:58:24 PM EST
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