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Fox Renews Watermark Deal

Will expand deal with USA Video Interactive for anti-piracy technology

By John Eggerton -- Broadcasting & Cable, 11/19/2009 10:10:44 AM

According to USA Video Interactive, Fox has renewed its contract to use the company's watermarking technology to protect content from Twentieth Century Fox Home Video product, and will expand that to other divisions, including international.

 Fox is paying USA to customize the product for use beyond the original terms of the deal.

 Protecting video content from online piracy is one of the keys to a digital distribution strategy media executives concede is crucial to remaining competitive in a fast-changing marketplace.

 USA's digital watermarking imbeds information in every frame of video during delivery over the Internet.

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