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KITV Expands 10 PM News

Ramps up competition against Raycom/MCG combo

By Michael Malone -- Broadcasting & Cable, 11/17/2009 11:29:13 AM

KITV is competing against the "Hawaii News Now" brand recently launched by the combined Raycom-MCG stations KHNL, KFVE and KGMB.

"Given recent changes in the market, we believe there's a positive message in expanding our local coverage," said KITV President/General Manager Mike Rosenberg. "Also, the late night programming landscape has created some unique opportunities to reach new viewers."

KITV is moving Seinfeld from 10:35 to 6:30 p.m.

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