History Steps Into the Boxing Ring With ‘Pawn Stars' Buy
Series to be prominently featured during Pacquiao vs. Cotto HBO Pay-Per-View matchup
By Alex Weprin -- Broadcasting & Cable, 11/9/2009 1:22:30 PM
History is entering the boxing ring with an ad buy for its series Pawn Stars. The A&E Networks-owned cable channel will be the title sponsor during the Nov. 14 HBO Pay-Per-View matchup between Manny Pacquiao and Miguel Cotto for Top Rank's Welterweight Championship.
As part of the deal, Pawn Stars will be promoted during the "Tale of the Tape" segments, as well as in the opening, closing and pre-main event segments of the telecast. It will also include ringside announcements and seating for the shows stars, and the Pawn Stars logo will be on the mat for the duration of the three undercards and main event matchup.
Pawn Stars is set at a Las Vegas pawn shop, just down the street from the MGM Grand, where the boxing match will take place.
Horizon Media worked with The Leverage Agency to orchestrate the deal, which the network says is the first time a TV network has purchased a fully integrated ad sponsorship in the boxing space.
Created from the merger between Anystream and Voxant Media, Grab Networks offers a comprehensive video operating system and syndication network for profitably publishing video anywhere on the Internet. The system automatically manages, transcodes...
more
Telestream products are used by the world's leading media and entertainment companies and corporations for transcoding and workflow automation. Telestream helps customers transform their media for multiplatform distribution to web, mobile, DVD...
more
At Trylon SMR, we are dedicated Public Relations professionals solely serving clients in the media, technology, telecommunications, and related industries. We understand the specialized types of audiences our clients need to reach and the best...
more
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from...
more
Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility...
more
In this week's edition of B&C Tech Talk, senior editor Glen Dickson talks about Scripps Television becoming the latest station group to consolidate its graphics operations with Chyron's Internet-based Axis system
