CIMM to Meet with Five Set-Top Data Providers
Audience-measurement coalition to meet with Nielsen, Rentrak, TiVo, TRA, TNS
By Todd Spangler, Multichannel News -- Broadcasting & Cable, 11/5/2009 11:13:34 AM
Related: Time Warner's Bewkes Calls for Measurement Innovation
The Coalition for Innovative Media Measurement next week plans to meet with Nielsen, Rentrak, TiVo, TRA and TNS Media Research -- the first five in a group of companies currently providing set-top box data -- to discuss how they can work together with CIMM.
In a statement, CIMM said the Nov. 10 meetings with the set-top data suppliers are "a first step" in its request for proposals process. The group's other area of focus -- cross-platform video measurement - "will be addressed shortly," the group said.
Click here to read the full article on Multichannel.com.
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