The Coalition for Innovative Media Measurement next week plans to meet with Nielsen, Rentrak, TiVo, TRA and TNS Media Research -- the first five in a group of companies currently providing set-top box data -- to discuss how they can work together with CIMM.
In a statement, CIMM said the Nov. 10 meetings with the set-top data suppliers are "a first step" in its request for proposals process. The group's other area of focus -- cross-platform video measurement - "will be addressed shortly," the group said.
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In this week's edition of B&C TechTalk, senior editor Glen Dickson talks about NBA Digital's new statistics-intensive product for NBA.com, which is designed to serve as a live companion to game telecasts on ABC, ESPN, TNT and NBA.TV.
