TNT Begins With Its Largest NBA Opening Night Ever
Averages 3.7 million watchers, best in 26 years; top doubleheader since 1996
By Mike Reynolds -- Multichannel News -- Broadcasting & Cable, 10/28/2009 7:55:57 PM
TNT tipped off the NBA season with its most-watched opening night in its 26 seasons.
The Oct. 27 doubleheader featuring the Boston Celtics-Cleveland Cavaliers and the Los Angeles Lakers-Los Angeles Clippers averaged a 2.3 U.S. rating, 2.7 cable rating and 3.7 million watchers, according to Nielsen data. The telecasts marked the network's top doubleheader since Feb. 2, 1996, with the Cavaliers-Phoenix Suns and Lakers-Chicago Bulls, featuring Michael Jordan, according to network officials. The strong performance followed the most-watched NBA regular season in Turner Broadcasting's 26 years with the pro basketball league.
The Celtics-Cavaliers game on Tuesday delivered a 2.6 U.S. household rating, 3.0 cable mark, 4.02 million viewers and 2.98 million households. The match-up earned a 20.0 rating in the Cleveland market and an 8.3 rating in the Boston DMA.
Click here for the full story at Multichannel.com
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