CTAM Summit 2009: VOD Helps Cable, But Needs Help on Ads
B&C/Multichannel News breakfast panel cites retention benefits, laments revenue haul
By Kent Gibbons, Multichannel News -- Broadcasting & Cable, 10/28/2009 12:12:45 PM
Related: OnScreen Media Summit: Rogers To Launch 'TV Everywhere' in November
David Purdy of Canadian MSO Rogers Communications said he was laughed at four years ago when he added free on-demand programming to the cable lineup.
"I had to remind my colleagues that it was a $1.7 billion subscription revenue stream, so it wasn't really free on-demand content," the vice president and general manager at Rogers said.
The benefits of on-demand content in protecting revenue streams, retaining cable customers -- while generating minuscule ad revenue -- were given a thorough going over at a breakfast at CTAM Summit 2009 on Monday. The event was organized by B&C and Multichannel News.
Click here for the full article on Multichannel.com.
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