MacFarlane Special Loses Microsoft
Company yanks sponsorship of Fox show
By Michael Schneider -- Daily Variety -- Broadcasting & Cable, 10/26/2009 5:58:00 PM
Microsoft has yanked its sponsorship from Fox's upcoming Seth MacFarlane comedy/variety special over content concerns.
Fox still plans to air "Family Guy Presents: Seth and Alex's Almost Live Comedy Show" on Nov. 8, but with another, yet-to-be-named, sponsor.
"Almost Live Comedy Show" was announced earlier this month as part of a major marketing partnership Microsoft had sealed with a wide range of News Corp. properties to promote the launch of the computer giant's Windows 7 operating system. As part of the deal, "Almost Live Comedy Show" was set to run commercial-free, with Microsoft marketing messages built into the special instea.
But that was before Microsoft execs attended the special's taping Oct. 16. The program included MacFarlane and Alex Borstein -- the voice of "Family Guy" matriarch Lois -- pitching Windows 7.
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