Syndication Ratings: Leadership Continues at ‘The Office'
Comedy holds steady in second week as top-rated rookie
By David Tanklefsky -- Broadcasting & Cable, 10/14/2009 12:54:14 PM
Week two of NBCU's The Office, the top-rated rookie thus far, saw its national Nielsen ratings hold steady at a 2.8 average, while its ratings jumped 18% to a new daily-high 3.3 on Oct. 2. Second among the new off-nets was Twentieth's My Name is Earl, which remained at a 1.7. CBS Television Distribution's (CTD) Everybody Hates Chris was unchanged at 1.4. America's Funniest Home Videos was flat at 0.6.
Meanwhile Sony's Dr. Oz continued to destroy the other new first run entries, tacking on 4% to a 2.5 in its third week. That put Oz well ahead of Twentieth's Are You Smarter Than a Fifth Grader, which rose 7% to a 1.6 in week two. Litton's Street Court dropped further back, sliding 17% to 0.5 in its second outing.
Magazine shows held on to their recent gains following the Emmy awards two weeks before. Leader, CTD's ET held firm at 4.3 and grew 2% year-to-year. CTD's Inside Edition was the only loser from the week before, slipping 3% to 3.0, although it was still up 11% from last year. NBCU's Access Hollywood, Warner Bros.' TMZ and CTD's the Insider all remained solid at 2.1, 1.9, and 1.8, respectively. Access gained 5% from last year while Extra climbed 6% both week-to-week and year-to-year to a 1.7.
Elsewhere in access, CTD's Wheel of Fortune topped the game shows with a 2% increase to 6.6. CTD's Jeopardy! jumped 4% to 5.4. Disney/ABC's Who Wants to be a Millionaire was flat at 2.3. Debmar-Mercury's Family Feud and NBCU's Deal Or No Deal were both down 8% to 1.1.
In daytime, talk shows were mixed. CTD's Oprah fell 4% from the week before to 5.0, after seeing a 15% slide in the previous week. She has now lost 18% since her premiere week. CTD's Dr. Phil was off 7% at 2.6. Disney/ABC's Live With Regis and Kelly inched up 4% to 2.4. Warner Bros.' Ellen Degeneres eased 5% to 2.0. CTD's The Doctors was even week-to-week at 1.8, although it continued to see the sharpest year-to-year improvement of any strip in syndication, growing 38% from the same week last year. NBCU's Maury and CTD's Rachael Ray were unchanged at 1.7 and 1.6, respectively. NBCU's Jerry Springer jumped 9% to a 1.2. NBCU's Steve Wilkos sagged 9% to 1.0, dropping into a tie with Debmar-Mercury's Wendy Williams, which remained at a 1.0 for the fourth straight week. Warner Bros.' Bonnie Hunt and NBCU's Martha Stewart were flat at 0.8 and 0.6 respectively.
CTD's Judge Judy continued to lead the court shows despite dipping 2% to 4.1. CTD's Judge Joe Brown slipped 5% to a second-place 1.9. Warner Bros.' People's Court was unchanged at 1.8. Warner Bros.' Judge Mathis faded 6% to 1.5. Twentieth's Divorce Court sank 8% to 1.2. Twentieth's Judge Alex also tumbled 8% to 1.2. Warner Bros.' Judge Jeanine Pirro trailed with a flat 0.9.
Off-net sitcoms were mixed. Warner Bros.' Two and a Half Men advanced 2% to a 4.7. Twentieth's Family Guy gained 6% to 3.4. Sony's Seinfeld slid 4% to 2.5. Warner Bros.' George Lopez and Twentieth's King of the Hill were flat at 2.3 and 2.2, respectively. CTD's Everybody Loves Raymond was down 5% to 2.1. Sony's King of Queens dropped 9% to 2.0, tying Warner Bros.' Friends, which fell 5% to 2.0. Debmar-Mercury's House of Payne was unchanged at 1.7.
Among newcomers to off-net weekly syndication, Twentieth's Bones debuted at 2.1. Disney/ABC's Grey's Anatomy was up 6% to 1.8 in its third week. Twentieth's The Unit premiered at a 1.4.
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