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Ratings: Hits Keep Coming For TBS' MLB Division Series Coverage

First two days of coverage average 3.1 rating, 4.5 million viewers

By David Tanklefsky -- Broadcasting & Cable, 10/9/2009 4:58:33 PM

The first two days of postseason coverage averaged a 3.1 household rating and 4.5 million viewers, both 15% increases over the 2008 numbers. The past three days, which featured the American League Central Division tiebreaker game on Oct. 6, in addition to the first two days of postseason action, have scored TBS its most-watched primetime ratings all year.

St. Louis continued to be a powerhouse MLB market, as Game 2 of the Cardinals/Dodgers series (won by Los Angeles 3-2) averaged an 18.3 rating in the market, the highest-rated of the six MLB cities in action last night. The Phillies, who lost to Colorado 5-4 in Game 2 Thursday, averaged a 15.2 rating for Game 2 in the Philadelphia market. Game 1 of the Red Sox/Angels series (won by Los Angeles 5-0), earned a 13.2 in Boston and an 8.0 in Los Angeles.

Through two days, the postseason has seen significant growth across all key demos, with the biggest increase (19%) coming among men 18-34, with 690,000 tuning in. Among adults 18-49, viewership is up 9% to 2 million.

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• Kill the sound on the updates bottom of screen. Not necessary, as there are too many updates, especially when you are the only game on TV. Every 1/2 inning is excessive.
  
  Now the good stuff, the color is fantastic, the best of all sports channels. The camera work is great also.
  
  Please, if you must insist on excessive updates, KILL THE SOUND.

  
  Barbara Stambaugh - 10/11/2009 11:39:55 AM EDT
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