House Schedules CALM Act Hearing
Bill would create industry standard capping loudness of commercials
By John Eggerton -- Broadcasting & Cable, 10/7/2009 10:01:42 AMAs first reported in B&C, the committee has announced that it will hold a hearing Thursday (Oct. 8) to mark up the CALM (Commercial Advertising Loudness Mitigation) Act.
A markup is a hearing to consider amendments and, ideally, vote on passing the bill out of committee.
The CALM Act is the bill, introduced by California Democratic Rep. Anna Eshoo, that would require the FCC to adopt an industry-created standard capping the loudness of commercials and equalizing the volume between ads and other programming.
The broadcast, cable and ad industries are expected to be ready with the standard by November, according to a source.
This problem definitely needs to be to be resolved. Advertisers are only hurting themselves by having their ads so loud. We mute tem because of their loudness, therefore not hearing their ads at all.
Jo Ann Grate - 2/1/2010 6:25:00 PM EST
Dave Cook - 11/8/2009 11:29:52 PM EST
Here are both bills. I found them on politics4all.com.
HR1084 & HR6209
Go the Bill Tracker section.
B&C wouldn't let me copy the url.
Both are sponsored by Rep. Anna Eshoo
Stephen Morris - 10/9/2009 2:32:54 PM EDT
My wife wears ear plugs to keep from injuring her ears. Put some teeth into this law. Provide us with a complaint line where we can report offenders. And offenders should be monitored and FINED--BIG. This is an unwanted and disliked invasion into our lives and should not be allowed. Punish the offenders--PLEASE!!!
Rudy Weaver - 10/8/2009 6:34:14 PM EDT
Finally action is being taken to end this obnoxious assault on our hearing while trying to relax and enjoy a show or two. When television was a free offering to most of us, it was something we had to tolerate. Now most of us pay hefty monthly fees for television viewing. As such, it is time to demand from those providers and those involved in broadcasting to tone it down. When the sound squelching gadgets become available for purchase, rest assured there will be a virtual run at the stores or online for them. We are fed up at being yelled at for commercial purposes.
Kathleen Carlson - 10/8/2009 9:45:22 AM EDT
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