CBS’ Boston Duop Swaps Shows
'Wheel', 'Jeopardy' move to WBZ; 'Insider', 'ET' go to WSBK
By Paige Albiniak -- Broadcasting & Cable, 10/5/2009 6:52:22 PM
CBS Television Distribution’s Wheel of Fortune and Jeopardy! are swapping places with CTD’s The Insider and Entertainment Tonight on CBS-owned duopoly WBZ/WSBK Boston, the nation’s seventh largest media market.
Wheel and Jeopardy!, both of which are produced by Sony, will air from 7 to 8 p.m. ET on WBZ, leading out of the CBS Evening News with Katie Couric and into CBS’ primetime. Insider and ET will air from 7 to 8 p.m. on WSBK leading out of off-net sitcoms and into NBC Universal’s Law & Order: SVU, which airs at 8 p.m.
“We’re just marrying up like with like,” says Ed Piette, the stations’ president and general manager. “More Wheel and Jeopardy! viewers watch WBZ, while WSBK has a younger skew that appeals to Insider/ET viewers.”
Piette worked closely with CBS Television Distribution, which distributes all four shows, before swapping the programs, he says. The shows will change stations starting Monday, Oct. 19.
CTD had no comment.
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I'm glad you guys are reading closely though! Errors fixed -- they were due to miscommunication between myself and an interviewee.
Paige Albiniak - 10/6/2009 12:46:08 PM EDT -
O.K., lets get the stations correct in market #7.
WSBK is an independent station in Boston . WZMY-TV (MyTV New England) is the Boston home of MyNetworkTV, plus MyNetworkTV does not strip "Law and Order"
Other than that the article was perfect.
TVinBoston - 10/6/2009 10:36:23 AM EDT -
Too bad WSBK's an independent station; and NBC's L&O:SVU isn't stripped on MyTV!!!
JayJay - 10/5/2009 7:32:14 PM EDT
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