iVillage Poaches Glam Sales Exec
Joe Lagani hired as VP of ad sales
By Alex Weprin -- Broadcasting & Cable, 9/23/2009 1:38:34 PM
In his new role, he will oversee all of iVillage’s sales efforts, and will report to iVillage EVP Jodi Kahn and Peter Naylor, Senior Vice President, NBC Universal Digital Ad Sales.
“There is incredible momentum behind iVillage right now, and the fact that we are attracting top talent like Joe speaks volumes about the excitement behind our relaunch and new business strategy,” said Kahn. “Joe's career in women’s and digital media makes him ideally suited to represent iVillage in the marketplace, and create innovative partnerships with advertisers across both iVillage and our Women At NBCU properties.”
iVillage is a total disaster and poaching a 2nd level sales person from Glam will not help the steady downtrend they have been experiencing since NBC bought them. Their increase has all from from publishers they do not own:
iVillage Network 21M
BlogHer Sites* 7M
Home & Garden 3M
10M of their "increase" is from 2 publishers- BlogHer & DailyMakeOver. A real sham. They keep saying the "destination" when in fact they are really a network of sites they don't own or control.
jj - 9/23/2009 2:27:43 PM EDT
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