NBCU Invests in Mobile Advertising Network Greystripe
Company delivers advertising to iPhones
By John Eggerton -- Broadcasting & Cable, 9/2/2009 12:50:58 PM
NBCU is joining Disney in investing in mobile advertising, according to mobile ad network Greystripe.Greystripe said that GE/NBCU's Peacock Equity Fund has invested $2 million in the company, which delivers advertising to iPhones. Disney's Steamboat Ventures has also funded the company.
Peacock Equity is a $250 million fund focusing on technologies or business that fit with NBC Universal.
For example, NBC Universal's A Perfect Getaway, was the first customer for an iPhone ad taking advantage of the phones "acceleration and tilt" functions.
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