Panasonic Inks 3-D Sponsorship Deal For 'Avatar'

Pact to promote awareness for new 3-D-ready plasma TVs and Blu-ray

By Greg Tarr--TWICE -- Broadcasting & Cable, 8/24/2009 10:10:41 AM

Secaucus, N.J. - Executives with Panasonic Consumer Electronics revealed Friday that it has signed a sponsorship deal for famed director James Cameron's forthcoming sci-fi 3-D feature film "Avatar."

Panasonic executives said they will use the sponsorship deal with 20th Century Fox to begin promoting awareness for new 3-D-ready plasma televisions and 3-D-enabled Blu-ray Disc players it plans to introduce in 2010.

To read the full story from TWICE, click here.

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