Nielsen: 98.9% of U.S. Homes Can Get DTV Signal
Little more than 1 million homes are still without set, converter box, cable or satellite
By John Eggerton -- Broadcasting & Cable, 7/30/2009 12:51:33 PM
That is up 229,000 homes and 1.3 million since the June 12 switch-over to digital broadcasting.
That leaves 1.1% or a little over a million homes still without a DTV set or DTV-to analog converter box or cable or satellite service.
Nielsen has even begun expressing it as that "glass-mostly-full" readiness figure. In previous announcements, it had led with the percentage of unready, rather than ready, homes.
At last look, converter boxes were still being applied for at about 35,000 a day, though on average only a little over half were actually being redeemed, so that unreadiness number continues to drop.
Among the takeaways from Nielsen's latest figures is that income remains a factor in DTV uptake. More than half (54%) of the still-unready homes make less than $25,000 a year.
And while broadband is becoming a growing destination for video, most of the DTV unready homes don't have that as an alternative. That's because 60.7% of those homes don't have Internet access, according to the ratings company.
Hmm....Guess all the gloom and doom stories about the transition being the end of the world as we know it were all wrong.
What a complete and utter shocker. (yes ladies and gentlemen your sarcasm detectors should be lighting up right now.)
The transition went pretty smoothly. Sure there are people who arent switched over, but what did we all expect, 100% success ratio? Where are all the bloggers now who predicted the end of the world scenarios? Thats right, you all shut your pieholes, because you were all dead WRONG!
Adam - 7/31/2009 11:18:52 AM EDT
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