Syndication Ratings: As Magazines Cool, Summer Talkers Increase
Magazine-show ratings taper off along with Michael Jackson coverage
By David Tanklefsky -- Broadcasting & Cable, 7/28/2009 11:38:45 AM
A gaggle of talk shows woke up in the week ending July 19 with five strips moving higher in syndication ratings, despite an average PUT level decline of more than 1 million viewers. NBC Universal's Martha Stewart had the largest increase, jumping 20% to a 0.6.
CBS Television Distribution's Oprah Winfrey Show, the top talker, had another slow week, dropping 5%, to a 3.5. CTD's Dr. Phil was down 7%, to a 2.6, after going into reruns. Disney/ABC's Live With Regis and Kelly advanced 4%, to a 2.4. NBCU's Maury was unchanged at a 1.7. Warner Bros.' Ellen DeGeneres was up 7%, to a 1.6. CTD's Rachael Ray held steady at a 1.4. NBCU's Jerry Springer gained 9%, to a 1.2. NBCU's Steve Wilkos climbed 10%, to a 1.1. Warner Bros.' Tyra Banks sank 20%, to a 0.8. Twentieth Television's The Morning Show With Mike and Juliet lost 14%, to a 0.6.
Among the newest entries, Warner Bros.' Beyond Twisted, which had its eight week test run halted after three weeks, ended with a 1.1/3, down 35% from its average lead-in and 42% from its average year-ago time periods. Twentieth's Wedlock or Deadlock completed its first week of a scheduled six-week, seven-market trial with a 1.2/4 in mostly daytime slots, down 29% from its lead-ins and 33% from year-ago time periods.
The nationally-rated rookies were led by CTD's The Doctors, with a 1.6, holding firm from the week before. NBCU's Deal Or No Deal was steady at a 1.4. Debmar-Mercury's Wendy Williams, which premiered July 13, made her debut on the national freshman chart at a 1.0. More than 30 broadcast stations will join the national lineup in the fall. Sony's Judge Karen, which is expected to end its run shortly, stayed flat at a 0.8, while Warner Bros.' Bonnie Hunt rose 17%, to a 0.7. Debmar-Mercury's Trivial Pursuit, at an unchanged 0.5, and Program Partners' Family Court at a 0.4, down 20%, trailed the field.
After three weeks of headlines, the Michael Jackson story finally started to fade and so did the ratings for most magazine shows. Also problematic were preemptions for some strips in some markets caused by the July 14th MLB All-Star Game. CTD's ET earned a 3.9, down 7% from the week before. CTD's Inside Edition was flat, at a 2.9. NBCU's Access Hollywood fell 10%, to a 1.8, dropping into a tie with Warner Bros.' TMZ, which slipped 5%, to a 1.8. CTD's The Insider eased up 6%, to a 1.7. Warner Bros.' Extra fell 6%, to a 1.6.
In courtrooms, CTD's Judge Judy dipped 3%, to a 3.7. Judy was the top first-run strip in daytime. CTD's Judge Joe Brown stayed even at a 1.9. Warner Bros.' People's Court was unchanged at a 1.7. Warner Bros.' Judge Mathis was up 8%, to a 1.4. Twentieth's Judge Alex dropped 13%, to a 1.3. Twentieth's Divorce Court fell 8%, to a 1.1. Twentieth's Christina's Court slipped 22%, to a 0.7, falling into a tie with Sony's Judge David Young, which was up 17%.
CTD's Wheel of Fortune was down 2%, to a 5.6, but led all game shows. CTD's Jeopardy! dropped 23%, to a 4.7. Disney/ABC's Who Wants to Be a Millionaire lost 5%, to a 2.1. Debmar-Mercury's Family Feud was flat at a 1.3.
Among the off-net sitcoms, Warner Bros.' Two and a Half Men was on top but down 3%, to a 3.8. Twentieth's Family Guy and Sony's Seinfeld were unchanged at a 3.3 and a 2.8, respectively. CTD's Everybody Loves Raymond was up 4%, to a 2.7. Warner Bros.' George Lopez dropped 4%, to a 2.6. Twentieth's King of the Hill fell 11%, to a 2.4. Sony's King of Queens was unchanged at a 2.2. Warner Bros.' Friends was up 5%, to a 2.1.
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What about including weekly action hour Legend of the Seeker numbers?
John Mandrake - 7/29/2009 12:06:48 PM EDT
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