House Committee Investigating Arbitron's Portable People Meters
Oversight and Government Reform Committee sent FCC letter asking for info. from ongoing investigation
By John Eggerton -- Broadcasting & Cable, 7/1/2009 1:36:00 PM
The committee sent a letter to the FCC last week asking for information from the commission's ongoing investigation, and plans to conduct its own original fact-finding, according to a spokesperson.
The congressional investigation was partly prompted by complaints from some of the Brooklyn
constituents of committee Chairman Edolphus Townes. Arbitron has said it is happy to talk about the meters with Congress, the FCC and stakeholders, pointing out it has already been doing that, as well as making improvements to the technology as a result of that dialog.
While it is primarily about radio listening, the issue is important to TV stations as well.
The FCC uses Arbitron markets in its multiple ownership rules, which determine in which markets TV, radio and newspapers can be co-owned.
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