Oxygen Dances To Record Ratings
'Dance Your Ass Off' is most-watched series premiere among 18-49 in network history
By David Tanklefsky -- Broadcasting & Cable, 6/30/2009 4:55:45 PM
The premiere episode of Oxygen’s dance/weight loss competition Dance Your Ass Off was the most-watched premiere in the history of the network among W18-49, A18-49, and total viewers, according to Nielsen.
The Monday night premiere attracted 1.3 million total viewers, including 614,000 in the 18-49 demo and 432,000 women age 18-49. The show also tallied a record number of unique visits on Oxygen’s Web site at 40,000.
The show grabbed increases of 249% in the 18-49 demo, 211% among W18-49, and 249% among total viewers, compared to the last four Mondays’ time-period average.
The show is produced by 495 Productions with SallyAnn Salsano as executive producer with Joel Zimmer, Lisa Ann Walter, and Kate Rigg also serving as co-executive producers.
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