MSNBC Launches in HD

Major overhauls to 30 Rock control room, Washington D.C. studio help cable news network raise profile

By Glen Dickson and Marisa Guthrie -- Broadcasting & Cable, 6/28/2009 10:18:06 PM

After major overhauls to its 30 Rock control room and Washington D.C. studio, MSNBC rolls out in high definition beginning June 29. The cable news network's HD launch--which involved retrofitting existing hi-def infrastructure--is part of a bid to boost its name-recognition among viewers.

MSNBC's Hi-Def Retrofit

MSNBC has been planning its eventual migration to high definition since moving from Secaucus, N.J., into NBC Universal headquarters at 30 Rockefeller Plaza in New York City in October 2007. But due to the logistics of running a 24-hour news network, it has completed the bulk of the hands-on work in the past four months.

MSNBC Aims to Raise Profile with HD

For MSNBC executives, the network's less-than-household-name status was apparent after the first one-on-one debate between Barack Obama and Hillary Clinton in February 2008.

PHOTO GALLERY: MSNBC's HD Launch
Click here to view images of MSNBC's new HD control room and the new picture for its dayside programming.

Talkback

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Hello:

As a NY subscriber to FIOS, we are unable to gain access to this channel due to an age old agreement with Cablevision which limits distribution in the NY area. If MSNBC is serious about gaining identity and expanding its audience base, it needs to force Cablevision to rescind this ridiculous agreeent. Ironically, I work at 50 Rock next door and see many of the personalities in person - however no luck on tv.

Please help us gain access. I'd love to finally see as I was a frequent viewer prior to ging with FIOS.

Thanks

robert frederick - 6/29/2009 11:57:22 AM EDT

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