Tweet

Cable Ratings: ‘True Blood' Delivers For HBO

Draws highest ratings of any HBO program in more than two years

By Alex Weprin -- Broadcasting & Cable, 6/16/2009 12:36:01 PM

The second season premiere of True Blood drew 3.7 million viewers Sunday. That makes it the most-watched program on the network since the series finale of The Sopranos, which aired June 10, 2007.

That is also up 157% compared to the series premiere and 51% to last year's series finale.

When the 11 p.m. replay is factored into the equation, True Blood drew 5.1 million viewers, the largest Sunday gross ever for the series.

HBO has made a huge marketing push behind True Blood, a bet that, at least initially, seems to have paid off.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author
• Most Popular Pages

No related content found.

Also by this author

• Stanley Cup Playoffs Boost NHL.Com To New Highs

• Cable Ratings: ‘River Monsters' Brings Record Haul To Animal Planet

• HBO Launches ‘True Blood' Webisodes

• Cable Ratings: 'America The Story Of Us' Delivers Big Ratings

• TNT Renews 'Southland' For Third Season

Also by Alex Weprin

Most Popular Pages

No Top Articles

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Parks Associates

  

  Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups throug..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Infrastructure Design for High Volume Video Workflows
• Mobile Media Strategies That Work
• Multi Format Encoding for Efficient Content Repurposing
• The CIOs Guide to Videoconferencing Security Keeping Pace with th..