2009 MTV Movie Awards Deliver Best Ratings In Five Years
Demo numbers up 92% from 2008 installment
By Alex Weprin -- Broadcasting & Cable, 6/2/2009 1:26:37 PM EDT
The 2009 MTV Movie Awards delivered a 4.8 rating in MTV's target 12-34 demographic. Those numbers are up 92% from the 2008 installment, and the best number for the awards show since 2004. The MTV Movie awards also averaged 5.3 million viewers, up 78% over last year and the highest since 2004.
It was the highest-rated telecast on MTV since the 2008 MTV Video Music Awards, which is the network's signature yearly live event.
MTV also saw results online. Word-of-mouth, Twitter, Facebook and other sources helped deliver substantial increases in online streams. The most-viewed clip has been the Eminem/Bruno "accident," which has drawn over 800,000 views thus far.
MSNBC launches in high definition June 29 following major overhauls to its New York City control room and Washington D.C. studio. View images of the new control room and screenshots of the new HD picture for dayside programming. (Photos courtesy of NBC Universal)
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