Nielsen: 3.3 Million Homes Completely Unready For DTV Transition
That is down from the 3.5 million or 3.1% unready only two weeks ago
By John Eggerton -- Broadcasting & Cable, 5/13/2009 2:21:06 PM EDT
According to Nielsen, 3.3 million homes (2.9%) are completely unready for the DTV transition, meaning they don't have cable, satellite or a DTV set and have not hooked up a DTV-to-analog converter box, though they may have one.
That is down from the 3.5 million or 3.1% unready only two weeks ago.
Nielsen released the new figure Wednesday, 30 days before the June 12 transition date. But it did not release it fast enough to prevent the FCC from invoking that 3.5 million figure Wednesday in its own DTV transition update.
It used that number to underscore the urgency of educating and assisting high-risk DTV populations like seniors and minorities.
Seniors may be high-risk, but the Nielsen numbers continue to show them to be the most ready, with 1.6% unready in Wedesday's update, compared to the most-unready group, which is actually the 18-34 demo (5.4%).
Making the biggest percentage gain in readiness was the Asian category, which improved from 4.1% unready as of April 26 to 3.4% unready as of Wednesday.
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"......the most-unready group, which is actually the 18-34 demo (5.4%)."
I wonder when the FCC will require EAS on Hulu, so this group will be covered in an emergency?
Ken English - 5/16/2009 12:40:07 PM EDT -
I think this is getting ridiculous. If there is anybody out there in America who has no idea that television is changing after more than 2 years of public awareness, then let them go. They'll figure it out when they don't get TV reception on June 12th. It's time to move on. The date never should have been moved from February 17 in the first place. What did we really accomplish. The more we say "hold on, some still aren't ready so let's hold off" the more people won't admit to themselves, or educate themselves, that it actually WILL HAPPEN. So let it happen. I've spent 2 years of my own time informing the public in Maine and surrounding areas about DTV and HDTV. If anyone out there didn't pay attention, then they don't watch enough TV for it to matter.
Ron Caron - 5/13/2009 4:47:03 PM EDT
DTV 'Unready' Homes Drop to Single-Digits
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