Survey: Viewers Report Better Picture Across All Channels After Getting Converter Box
According to NAB, 47% of respondents have seen "major improvement" in reception
By John Eggerton -- Broadcasting & Cable, 5/11/2009 10:39:29 AM
Three quarters of over-the-air analog viewers polled said they received a better picture across all their channels after getting a digital converter box.That is according to a study conducted by SmithGeiger and commissioned by the National Association of Broadcasters.Jonathan Collegio, VP for the digital transition at NAB, said the association does not release surveys "after a 2007 study was used for partisan purposes by third parties."
According to NAB, the study found that 47% of respondents said they had seen a "major improvement" in TV reception. In addition, 54% said they were receiving more channels while only 8% said they were receiving fewer.
The study was a phone poll of 1,080 households (1080 is the number of lines of resolution in one format of high-definition television) between March 26 and April 8. Collegio said the 1,080 number was a coincidence.
All viewers without cable or satellite or a digital TV set will need a converter box to watch full-power TV after the June 12 hard date.
Talkback
-
In my case, I definitely have a better picture and more channels. before the box I only got 2 very snowy channels, now I get 8 very clear channels.
brenda cowfer - 5/13/2009 1:04:11 PM EDT -
You gotta wonder about the placebo effect with this. Are they really getting a better picture, or do they believe that having spent the dough on a converter that something must have been done to improve the picture?
pacowazo - 5/11/2009 10:18:04 PM EDT
NAB, NCTA Clash Over DTV Transition
10/08/2008NAB: 1.75 Million Unready for DTV Transition
06/11/2009
Product Wire
