Log In   |  Register Free Newsletter Subscription
Skip navigation
Zibb
Subscribe to Broadcasting & Cable
RSS
Reprints/License
Print
Email

Survey: Viewers Report Better Picture Across All Channels After Getting Converter Box

According to NAB, 47% of respondents have seen "major improvement" in reception

By John Eggerton -- Broadcasting & Cable, 5/11/2009 10:39:29 AM

Three quarters of over-the-air analog viewers polled said they received a better picture across all their channels after getting a digital converter box.

That is according to a study conducted by SmithGeiger and commissioned by the National Association of Broadcasters.Jonathan Collegio, VP for the digital transition at NAB, said the association does not release surveys "after a 2007 study was used for partisan purposes by third parties."

 


According to NAB, the study found that 47% of respondents said they had seen a "major improvement" in TV reception. In addition, 54% said they were receiving more channels while only 8% said they were receiving fewer.

The study was a phone poll of 1,080 households (1080 is the number of lines of resolution in one format of high-definition television) between March 26 and April 8.  Collegio said the 1,080 number was a coincidence.

All viewers without cable or satellite or a digital TV set will need a converter box to watch full-power TV after the June 12 hard date.
RSS
Reprints/License
Print
Email
Reed Business Information Resource Center

Featured Company


Most Recent Resources

Advertisement
No content
More Content
  • Blogs
  • Photos
  • Podcasts

Michael Malone

Station to Station

Michael Malone
November 12, 2009
NY Mag Blasts 'Beleaguered' Peacock
NBC–and Jeff Zucker in particular–are certainly no strangers to...
More

Paige Albiniak

Fates & Fortunes

Paige Albiniak
November 12, 2009
Primetime's richest men
It should come to no surprise that American Idol’s Simon Cowell is the...
More

VIEW ALL BLOGS RSS
Bell Blue

The Schmooze: B&C Hall of Fame Class of 2009

Members of the 2009 B&C Hall of Fame class receive their honors at the Waldorf-Astoria, Oct. 20, 2009.
ZuckerComcast

The Schmooze: 2009 B&C Hall of Fame

Photos from the 19th annual Broadcasting & Cable Hall of Fame gala at the Waldorf-Astoria in New York, Oct. 20, 2009.
News Corp. President and COO Chase Carey at the OnScreen Media Summit 2009

OnScreen Media Summit 2009

Photos from the B&C/Multichannel News day-long event on Oct. 21 at New York's Edison Ballroom. (Photos by Joshua Kristal, www.joshuakristal.com.)

mm160-osms
Advertisement
BC Subscribe
B&C NEWSLETTER
B&C Today
HD Update
Cable Technology
VOD Newsletter
Hispanic TV Update
TechTalk
HD Programming
Multicultural Newsletter
B&C NewsCentral
Television Careers



Please read our Privacy Policy

About Us   |   Advertising Info   |   Submissions   |   Site Map   |   Contact Us   |   Affiliate Links   |   RSS
© 2009 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites