Rep. Moran Re-Introduces Indecency Bill For "Male Enhancement" Ads
Would mandate that such ads fall under FCC's enforcement of indecency
By John Eggerton -- Broadcasting & Cable, 5/4/2009 9:44:25 AM
If a couple of congressmen have their way, ads for Cialis or Viagra would fall under the FCC's definition of indecency and be relegated to late evening and overnight time periods under potential penalty of hundreds of thousands of dollars in fines for stations.A bill introduced last week by Rep. Jim Moran (D-VA)-he has one co-sponsor so far, Rep. Robert Brady (R-TX)-would effectively ban broadcasters from airing any ad for erectile dysfunction or "male enhancement" between 6 a.m. and 10 p.m., essentially mandating that such ads fall under the FCC's enforcement of indecency.
Indecent content must be confined to 10 p.m.-6 a.m. per the FCC's indecency enforcement regime, which just got a shot in the arm from a Supreme Court ruling upholding its justification for pursuing fleeting profanities.
The bill, dubbed the Families for ED Advertising Decency Act, would still allow ED drugs as product placements, just not as traditional advertising spots.
The FCC can fine a station up to $325,000 per indecency violation.
Moran has tried to introduce the bill in the past without success.
Talkback
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I think women are discriminated in every way. Why can slutty women with nothing on be shown on every channel with every commercial but men are not. The men should be shown naked just like the women. FULL EVERYTHING. but better yet, no one should be shown half naked. Put your freakin clothes on. It is violating people's rights forcing them to see commercials that are filthy when they are watching a game or clean program. Nudity should be left for the bedroom not public viewing. Look at the success of Geico and Snap-on tools increase in sales by removing slut ads considering the female consumers.
Christy Cobb - 9/24/2009 4:55:22 PM EDT -
Why legitimate pharmaceutical advertising for an actual illness should be banned as "indecent" is downright insane. What should be banned are the non-FDA approved "drugs" that have already been fined by the Consumer Affairs department as misleading to the public, such as certain weight-loss drugs. If you are going to ban certain types of pharmaceutical advertising, ban ALL of it. Consumers don't need "legal" drug pushers.
nancyalis - 5/6/2009 4:18:17 PM EDT
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