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Millard Leaves Martha Stewart Living Omnimedia

President of media and co-CEO moves to Media Link, MSLO reconfigures

By Alex Weprin -- Broadcasting & Cable, 4/21/2009 10:37:18 AM

Wenda Harris Millard is stepping down as president of media and co-CEO of Martha Stewart Living Omnimeda, the company says. Millard is joining Media Link, a media representation and strategic advisory firm, where she will serve as president.

"I am very proud of the contributions I've made to MSLO over the past five years, first as a board member and most recently as President of Media and co-CEO," said Millard in a statement. "We've built an agile team and a strong foundation for future growth."

The move comes as part of a reorganization of the company's media business.

Founder Martha Stewart will oversee all editorial and creative functions of the company, while MSLO chairman Charles Koppelman will now oversee the media businesses. Robin Marino will continue to oversee MSLO's merchandising business, serving as president and CEO of that division, and is expected to be recommended to join the board of directors.

The company has no plans to replace Millard or name a new co-CEO. 

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• Wenda Harris Millard Joins Media Link LLC as President
  
  Sets Course to Further Grow Strategic Advisory Firm
  
  
  NEW YORK (April 21, 2009) Media Link LLC, the preeminent media representation and strategic advisory firm to the marketing, media, entertainment and advertising industries, today announced that Wenda Harris Millard, an internet advertising pioneer and a widely-known and respected marketing and media executive, will join the firm as President, working with Chief Executive and Founder, Michael E. Kassan. Ms. Millard joins Media Link from Martha Stewart Living Omnimedia, Inc. where she has been Co-CEO and President, Media.
  
  "I am enormously excited about contributing to the quality counsel and implementation services Media Link provides to its impressive roster of international clients,” says Ms Millard. “I am as passionate as I have ever been about the media, marketing and advertising businesses, and I cannot think of a more opportune time or a more well-positioned company than MediaLink with which to apply my skills and knowledge in helping major global companies plan and execute intelligent marketing strategies."
  
  "Media Link has experienced dramatic growth in both the volume and scope of its business during the last several years,” says Mr. Kassan, who founded the firm seven years ago. “I am very proud to have someone of Wenda’s industry stature joining Media Link as my partner. Wenda’s thirty years of multimedia, marketing and advertising experience and her laser-like focus on helping client companies and agencies navigate a radically altered and still-evolving landscape, make her an excellent fit to help both deepen and broaden what the world’s top advertisers and media companies can expect of Media Link."
  
  Ms Millard had joined MSLO in July 2007 after three years as a member of its Board of Directors. She oversaw MSLO’s media businesses, which include publishing, internet and broadcasting. She is credited with elevating the company to its #1 position in percent of revenue derived from digital advertising among all other "traditional" media companies, She led MSLO's investments in Wedding Wire and Pingg and was the company's driving force behind creating cross-platform programs for marketers in TV, digital, magazines and radio.
  
  Before MSLO, Ms Millard was Chief Sales Officer at Yahoo! and prior to that was Chief Internet Officer at Ziff Davis Media and President of Ziff Davis Internet. Previously, Ms Millard was a founding member of the executive team at DoubleClick, where she served as Executive Vice President responsible for establishing the DoubleClick brand and overseeing the operations of DoubleClick Media. She also served as President and Group Publisher of SRDS, Senior Vice President and Publisher of Family Circle and Executive Vice President/Group Publisher of Adweek, Mediaweek and Brandweek magazines.
  
  Ms Millard has received numerous industry awards. She is currently Chairman of the Interactive Advertising Bureau.
  
  Media Link, LLC is the preeminent media representation and strategic advisory firm, founded by former President/Chief Operating Officer and Vice-Chairman of Initiative Media Worldwide Michael Kassan. Media Link’s Representation division conceptualizes and brokers media, sponsorship, integration, and alliance deals at the highest levels between media, entertainment, marketing and advertising firms. The Company represents traditional media players and digital, out-of-home and branded entertainment companies, including more than a dozen of the top Hollywood content producers and distributors. Media Link’s Strategic Advisory division provides consulting services to consumer brands in their corporate and cross-company marketing, media, and advertising strategies and implementations. Media Link draws on the knowledge and relationships of an elite, handpicked group of in-house Subject Matter Experts (former media buyers, agency heads, and senior executives at brand advertisers and integrated media conglomerates). In addition to his role as Chief Executive, Kassan is extremely active in all aspects of client servicing, including when Media Link is called upon to act as advisor to senior executives of major consumer advertisers and integrated media companies. Media Link clients have included: Microsoft, AT&T, Unilever, Home Depot, Colgate-Palmolive, Vodafone, Revlon, Major League Soccer, The Walt Disney Company, Viacom, Comcast, Bain & Co., General Atlantic, FremantleMedia and Sony.

  
  George H Simpson - 4/21/2009 10:48:35 AM EDT
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