Dish Drops 102,000 Subs In Q4
Satellite TV operator boosts net income, revenue for period
By Todd Spangler -- Multichannel News -- Broadcasting & Cable, 3/2/2009 7:36:26 AM
Dish Network lost 102,000 net subscribers in the fourth quarter of 2008, and the company warned its customer count may continue to contract now that AT&T has terminated the reseller deal with the satellite TV operator.
Dish reported total revenue of $2.92 billion for the quarter ended Dec. 31, up 1% from the year prior, and net income of $217 million compared with $175 million during the corresponding period in 2007.
Dish had 13.678 million subscribers at year-end, which was a net decline for the full year of also approximately 102,000.
The company blamed the subscriber losses on numerous factors, outlined in its annual 10-K filing Monday, including: "weaker economic conditions, aggressive subscriber acquisition and retention promotions by our competition, heavy marketing by our competition, the growth of fiber-based and Internet-based video providers, signal theft and other forms of fraud, and operational inefficiencies at Dish Network."
Click here for the complete article on www.multichannel.com.
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I didn't see "incredibly poor marketing and unimaginative TV creative" as contributing factors to Dish' sub loss.
Peter Damian - 3/3/2009 12:34:03 PM EST
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