Lifetime Orders More 'Army Wives'

Women focused cabler picks up fourth season of popular drama

By B&C Staff -- Broadcasting & Cable, 2/24/2009 1:39:28 PM

Lifetime has ordered a fourth season of drama series Army Wives, the network said Tuesday. The network has ordered 18 episodes for season four, which will premiere on the network in 2010.

Army Wives has been Lifetime's most successful series to date, with the second season finale giving the network its highest ratings ever in the 18-34 demo. The series is also cable's most watched drama among women 18-49, a demo the network has been trying hard to attract as it seeks to shift its demos younger.

The pickup also comes in advance of the season three premiere, which bows on the network in June.

"This early pick-up - even prior to the Season 3 premiere - is a true testament to our commitment and support of this great show," said JoAnn Alfano, Executive Vice President, Lifetime Networks, announcing the pickup.

Talkback

» Submit Feedback

• thank you for having a season 4. I am an army wife and i watch this show every sunday.

  
  leshay lawrence - 8/24/2009 12:16:25 AM EDT
» Submit Feedback

Related Content

• Topics
• Author

Lifetime Orders More 'DietTribe'

02/04/2009

Alfano Named Entertainment Chief at Lifetime Networks

09/03/2008

Lifetime Orders More 'Drop Dead Diva'

08/19/2009

Cable Ratings: Lifetime’s 'Army Wives' Marches To Cable Ratings Win

06/08/2009

Rice Named SVP of Sales for Lifetime Network

03/02/2009

Also by this author

• TV Guide Network Renews Comcast Carriage Agreement

• Final Season Of ABC's ‘Lost' Premiering Feb. 2

• MTV Taps A Pair Of Programming Execs

• ABC.com Orders ‘Grey’s Anatomy’ Web Series

• Garth Ancier Leaving BBC Worldwide America

Also by Alex Weprin

Product Wire

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Grab Networks

  

  Created from the merger between Anystream and Voxant Media, Grab Networks offers a comprehensive video operating system and syndication network for profitably publishing video anywhere on the Internet. The system automatically manages, transcodes... more

• Parks Associates

  

  Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from... more

• TrylonSMR

  

  At Trylon SMR, we are dedicated Public Relations professionals solely serving clients in the media, technology, telecommunications, and related industries. We understand the specialized types of audiences our clients need to reach and the best... more

• JVC

  

  JVC U.S.A. is a division of JVC Americas Corp., a wholly owned subsidiary of Victor Company of Japan, Limited. JVC is a leading developer and manufacturer of sophisticated audio and video products that use superior technologies to deliver high... more

• Disney ESPN Media Networks

  

  ESPN, Inc. is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of six domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS... more

---

Most Recent Resources

• Robust Encoding, Transcoding and Streaming Systems – Critical...
• Simultaneous Multi-Format Encoding for Efficient Content Repurposing
• Broadband Services: The Turning Point
• Digital Lifestyles and the Service Provider
• IPTV and the Digital Home