TV Viewing Sets Record

Average viewer watches 151 hours of TV each month, mobile and Internet viewing also on rise

By John Eggerton -- Broadcasting & Cable, 2/23/2009 12:01:04 PM

 

According to the report, that average viewer watches 151 hours of TV each month, which is a record and up from 140 hours in 3Q 2008 and from 145 hours in 4Q 2007. Internet (2:53 per month) and mobile viewing (3:42) were on the rise as well. There were no year-to-year comparables for Internet and mobile, which were added to the TV viewing chart as of Q4 2008. Internet video viewing was up from 2:31 in 4Q 2008. Mobile viewing was up from 3:37 in that quarter.

Other highlights:

1. "Except for the teenage years, viewing of traditional television increases with age; the use of video on the Internet peaks among young adults while viewing mobile video is highest in the teen years. "

2. "Men continue to watch video on mobile phones more than women, and women continue to watch video on the Internet and TV more than men. "

3. "The work day (M-F, 9am to 5pm) continues to be primetime for Internet video."