NATPE 2009: This TV Clears 60%
Several Tribune and Raycom stations add digital channel
By Michael Malone and Paige Albiniak -- Broadcasting & Cable, 1/26/2009 4:03:51 PM
NATPE '09: Complete Coverage from B&C
With certain stations from Tribune, Raycom and Sunbeam signing up to air This TV, the digital entertainment channel has raised its clearance level to over 60% of the country. The new additions include Tribune’s KTLA Los Angeles, WPHL Philadelphia, WDCW Washington, WTIC and WTXX Hartford and WGNO/WNOL New Orleans; Sunbeam’s WHDH Boston; and 15 Raycom outlets, including WUAB Cleveland and WMC Memphis.
Four stations owned by Quincy Newspapers Inc. are also on board for This, a joint venture between MGM and Weigel Broadcasting. Previously announced partners include Hearst-Argyle and Sinclair.
“This TV’s ideal turn-key solution for local stations is a great fit in a number of our key markets,” said Tribune Broadcasting V.P. Strategy and Administration Gina Mazzaferri. “This was an easy decision for us because it offered a great deal of flexibility to integrate ‘This’ with our local and sports programming.”
Advertising-supported This TV is mostly comprised of MGM’s movie library, offering such classic films as Teen Wolf, Red Dawn, Thunderbolt and Lightfoot, Babette’s Feast, Midnight Cowboy and many others. TV stations also are encouraged to localize the network as Tribune plans to, adding local newscasts, sports and other exclusive local programming.
“We look forward to providing our growing affiliate base with a service they value for its revenue potential, ease of operation and promotional platform opportunities,” said Neal Sabin, Weigel’s executive vice president, in a statement.
MGM’s Executive V.P. of Broadcast Strategy John Bryan said This, which offers a wide variety of movies, is well-suited for a rough economy. “With quality films and TV programs from MGM’s rich library,” he said, “we’re providing an economically viable turn-key programming service for local markets.”
-
3 14 2009 at 7pm California time:
ch 5-2 sound but no picture still:
to these assholes who don't want to let us watch movies and classic tv programs:
PACK UP YOU CRAP AND LEAVE
THIS TV IS A JOKE!!
JUST REVERSE THE POSITIONS OF THE FIRST AND LAST LETTERS OF "THIS" IN "THISTV"
LOL!!!!!!! LMAO!!!
JUST RENT OR BUY CLASSIC MOVIES ON DVD: MUCH BETTER SOUND AND SHARPER CLEAR PICTURE!!!
tomp1253@msn.com said this
tom sheridan - 3/14/2009 10:35:25 PM EDT -
3 12 2009:
I AM HAPPY THIS TV STATION IS NO LONGER ON THE AIR! SO WHAT?!
I HAVE MORE IMPORTANT THINGS TO CONCENTRATE ON! E-mail me at tomp1253@msn.com
BUT I WILL SAY THIS: THE COMPANY THAT OWNS THISTV IS JUST FILLED WITH CON ARTISTS WHO WANT TO SCREW THE PUBLIC, ALONG THE SAME LINES AS MADOFF WHO BILKED INVESTORS OUT OF BILLIONS OF DOLLARS
TOM SHERIDAN - 3/12/2009 9:08:12 AM EDT -
thistv is commiting fraud on the public: THEY SAY WE WILL PROVIDE CLASSIC MOVIES TO THE PUBLIC SHOWS FROM THE 50S, 60, 70, AND 80S, but they are still off the air near where I live, ch 5-2 in Los Angeles, Ca
YOU MIGHT SAY "THEY ARE FRAUDCASTING!" LOL!! ROTF!!
TOM SHERIDAN - 3/8/2009 12:19:06 PM EDT
No related content found.
-
No Top Articles
Featured Company
-
Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups throug..more
VIEW ALL GALLERIES
