Broadcasting & Cable Announces Design Changes To Print Product
Moves to take effect for February 9 issue
By B&C Staff -- Broadcasting & Cable, 1/25/2009 8:00:00 PM
Broadcasting & Cable announced that in a continuing effort to streamline the brand across its multiple branded platforms and manage costs, it is redesigning the specifications of its print product.
Beginning with the February 9 issue, B&C’s weekly print publication will be printed at a trim size of 8 3/8” by 10 7/8”, a look familiar to many of the longtime readers of the authoritative television industry brand.
In coming months, B&C will also continue to evolve its print product to create more synergy with its burgeoning online presence, www.broadcastingcable.com.
The brand’s website has seen high double-digit growth in traffic year-over-year as it continues to provide the latest breaking news, thought-provoking analysis and several already-successful multi-media initiatives from video to webinars to podcasts.
The enhancements will be executed under the direction of B&C Publisher Larry Dunn and Editor-in-Chief Ben Grossman.
“Returning to our previous print size will allow us to continue to reposition our efforts to evolve our brand across the multiple, dynamic platforms that constitute Broadcasting & Cable today,” said B&C Publisher Larry Dunn. “While our continuing focus is on continuing the already-stellar growth we have seen online, this move also ensures that B&C will continue its leadership position as the top national weekly television trade publication in the industry.”
No related content found.
-
No Top Articles
Featured Company
-
Digital Rapids
Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility, our solutions span the critical ..more






















